Who Design

Shanghai Wuquan Sporting Goods Co., Ltd.

Walking Sneakers

Thursday, 8 October 2026

Wuhuan M809bk

Wuhuan M809bk is a pair of walking shoes designed for everyday comfort and safety. The heel, inspired by shoe pullers, introduces a slip on design that lets users put on or take off the shoes quickly without bending over or using extra tools. A wide last prevents foot pinching, while the arch support reduces fatigue during long walks. The upper combines knitted fabric and soft cowhide for light weight and breathability. The full length rubber outsole has a staggered wedged pattern for slip resistance and a wide contact area for stable support.

Saman Sabbaghi

Casual Footwear

Wednesday, 7 October 2026

Zima

Zima is a handcrafted casual shoe inspired by Giveh, a traditional footwear craft of Persia. The name Zima means walk on the earth. The upper part is woven by hand from nano fabric, following the traditional weaving method known as Giveh-Baafi. The sole and the shoelace are made of a cork composite that combines cork granules with polyurethane. Artificial intelligence was used to explore new forms based on the old Giveh and on main ergonomic features. The package can also be used as a shoe rack.

Ye Shen

Interactive Footwear

Tuesday, 6 October 2026

Wacky Pack

Wacky Pack is a collection of shoes that explores new ways to close footwear. Each pair replaces traditional laces with an alternative fastening system, such as a shoe cover, metal snaps, or a full zipper. The closures change how each shoe is worn and allow several looks from a single pair. Veg-tanned leather in various thicknesses and custom metal hardware are used across the collection. Pattern pieces were hand cut, sewn and hand lasted. Extensive prototyping refined the proportion, the soling methods and the closure design.

Shinji Honda

Footwear

Monday, 5 October 2026

bisole

They feature a minimalist design that does away with unnecessary decorative elements, and it has a wide variety of basic color options to choose from, so that everyone regardless of age or gender is sure to find a style of sandal that matches what they're looking for. Eva is used as the main material in pursuit of lightweight and soft comfort. The non-slip sole is made of rubber for enhanced grip. The insole is removable and washable, and it can be removed and washed in water for cleaner use.

Yinghua Lu

Creek Shoe

Sunday, 4 October 2026

Hypex

Hypex redefines outdoor footwear by seamlessly merging functionality with contemporary style. Its innovative design incorporates safety belt-inspired elements, ensuring secure foot lockdown for maximum stability on challenging terrains. Crafted with speed-dry materials, Hypex offers a comfortable fit, superior grip, and a sleek aesthetic. This shoe stands as the pinnacle of performance and style in outdoor footwear, catering to enthusiasts seeking both functionality and fashion.

MAKI IZAWA

Sandals

Saturday, 3 October 2026

Para Waraji

Para Waraji was created to ensure a secure and peaceful everyday life through prevention. Originally made of straw, Waraji was worn by Japanese commoners and samurais to protect their feet and ward off bad luck and disasters. Para Waraji, however, is made of a durable parachute cord, making it suitable for daily wear and emergency situations. This innovative product not only provides foot protection but can also be untied and used as a rope for wound care and fixation. By blending traditional Japanese craftsmanship with modern technology, Para Waraji sets a great example of innovation.

Design interview of the day

Special Coverage

Thursday, 1 October 2026

Design interview of the day

Read the latest interviews and conversations on design, creativity and innovation between design journalist and world-famous designers, artists and architects. See latest design projects and award-winning designs by famous designers, artists, architects and innovators. Discover new insights on creativity, innovation, arts, design and architecture. Learn about design processes of great designers.

Who Design

Wuhuan M809bk

Zima

Wacky Pack

bisole

Hypex

Para Waraji

Design interview of the day

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Wuhuan M809bk

Zima

Wacky Pack

bisole

Hypex

Para Waraji

Design interview of the day

ABOUT ME

RECENT POSTS

NEWSLETTER

ENCYCLOPEDIA

TAGS

RANKINGS

PATRONS

DISCOVER