Who Design

Who Design

Who Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Y3 Neue

The Y-3 Neue breaks with tradition in both form and function. Equipped with advanced Equal gel and artificial ligaments, bring comfort while meeting your athleisure aesthetic needs. Y-3 Neue helps runner interacts with the shoes better than ever. A carbon fiber piece cooperates with the artificial ligament starting from the bottom lateral side, going up across the insteps then separating into two directions. The two pieces work together to hold the runner's heel properly and prevent the abnormal ankle twist during the running.

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Wiivv Custom Fit Sandal

Wiivv's award winning smartphone app captures customers biometric foot data and generates a biomechanically optimised sandal design. It is 3D printed in San Diego California and shipped to the customer within 14 days. Using the customers foot data, the sandal's arch support is printed unique to them, and the straps placed in custom locations. The triple density foam footbed, deep heel cup, biomechanically data driven design, no rub toe thong construction, custom strap placement and custom arch support make it the most comfortable sandal on the market, without compromising aesthetics.

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Horizon

Horizon assembles 102 completely independent ccilucell compound units. Through skive-on technology, this new outsole can be really soft and flexible. It provides a multiple point supportive surface, which is able to offer a variable barefoot adoptions on different terrains. Moreover, the formula of ccilucell makes the sole become light and shock absorbent, yet it still has abrasion resisting ability. With the EVA rim, all compounds form together as a stable foundation, which can go with different upper designs and materials to makeup the Horizon collection.

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GreenPlax

Trying to protect the ecosystem and the environment, as well as to leave beautiful mother earth for future generations, Ccilu spent 5 years developing GreenPlax technology and created the first-ever footwear collection made primarily out of plastic bottles retrieved from the oceans. The recycled plastic bottles are used for every major component in the shoes, uppers, insoles, and outsoles, turns the hazardous wastes into green material, moreover, the GeenPlax is bottomed-up with 100+ independent and resilient dots to deliver barefoot comfort.

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Adamas

Adamas is a pair of shoes that represents the attitude of the urban people of the future. It comes in a classic frosted black as a protective color that works in harmony with increasingly developed technology. The one-piece molded sole not only provides reliable abrasion resistance but also supports the sides of the upper. The technological style with clean geometric shapes allows people to easily match any style of clothing. Its rigid shape and flexible upper are meant to remind people of the spirit of breakthrough.

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GreenPlax Tess

GreenPlax Tess designs as a reminder for the bottle upcycling process. Every 20 plastic bottles recycle material can make one pair of GreenPlax Tess in every major component. The outsole is particularly made from straight scraps of bottles while imitating its shapes. The color palette and silhouette design also replicate some beverage brands to create a direct visual impact, as a reminder for people of the sustainable issues from plastic bottles throw-away behaviors. It is also water-repellent, dirt-proof, and moisture-wicking. Sustainability is their forwarding mission bear in mind.

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