Floating Life
Floating Life is a series of illustrated posters about human emotions and personalities. The title refers to the ancient Lao-Zhuang school, which viewed life in the world as empty and described it as a floating life. The illustrations shape each character so that thoughts appear on the surface of the figure and not only in the mind. Each poster is joined by a written explanation of the emotion shown. The aim is to help viewers notice the details of the work and recognize emotions that occur in everyday life.
Floating Life To Help People by Lu Zhao has been highlighted as a creative representation of communication design by the A' Design Award & Competition. Floating Life To Help People won the Platinum A' Design Award in Graphics, Illustration and Visual Communication Design in 2021. The A' Graphics, Illustration and Visual Communication Design Award is an international, jury-voted, fair and ethical design award that rewards exceptional design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
